ultimate color sulfate-free shampoo Wella Professionals 250mls

- Gentle cleansing to minimize color fade*

- Color vibrancy for up to 10 weeks**

- 73% consumers agree scalp comfort is improved after 1st use**

- Helps to detox hair from color-distorting metals

- Revitalized hair from first wash

*vs non-conditioning shampoo

**With regular use of Ultimate Color regimen from salon to home

***Based on external consumer agreement study

Step 1: Apply to damp hair and scalp, and lather.

Step 2: Massage, rinse and repeat if desired.

Step 3: Follow with the Wella Professionals Ultimate Color Conditioner or Miracle Leave-in Mask.