Why it's WOW
- Easy, instant, precise: just press, no mess!
- Temporary colour stays until shampoo’d out (you can swim in it!)
- Reflective mineral powder for a multi-dimensional, natural look
- Never stiff, sticky, or waxy like mascaras, crayons and sprays
- Great value! 6 months to 1 year usage for one compact
Our root concealer has no waxes, no dyes, no PPD’s + cruelty-free
Expertly conceal your regrowth with the Color WOW Root Cover Up. The lightweight powder avoids any heavy build-up, allowing you to extend the luminosity of your colour for longer.
A convenient brush offers precise application, while a water-resistant formula avoids any patchiness or damage from external factors.
Wax and dye-free, the root touch-up powder leaves a breathable veil across your tresses, making it ideal for taking with you on the go.

















