Why it's WOW
- Easy, instant, precise: just press, no mess!
- Temporary colour stays until shampoo’d out (you can swim in it!)
- Reflective mineral powder for a multi-dimensional, natural look
- Never stiff, sticky, or waxy like mascaras, crayons and sprays
- Great value! 6 months to 1 year usage for one compact
Our root concealer has no waxes, no dyes, no PPD’s + cruelty-free
Expertly conceal your regrowth with the Color WOW Root Cover Up. The lightweight powder avoids any heavy build-up, allowing you to extend the luminosity of your colour for longer.
A convenient brush offers precise application, while a water-resistant formula avoids any patchiness or damage from external factors.
Wax and dye-free, the root touch-up powder leaves a breathable veil across your tresses, making it ideal for taking with you on the go.
Color WOW Root Cover Up
Apply to dry hair. Load up small end of brush with powder. Use free hand to pull hair flat/taut against head and press brush down firmly into roots, starting from scalp and working out – do not use sweeping motion. Apply more powder as needed.
To extend highlights, use side edge of small brush. Lightly dust off any excess powder with wide end of brush.
