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How to Stop Your Hair Colour Fading: A Comprehensive Guide

three girls each with beautiful and vibrant coloured hair

Keeping the Colour Alive: Easy Maintainance for Hair Colour Vibrancy, Condition and Shine

Hair colouring can completely transform your look, allowing you to express your unique style in myriad ways. With the diverse range of techniques and options for permanent hair colour, you can readily enliven your existing hair shades with a gloss that boosts shine in just 10 minutes. You might contour your face with hues that flatter your features or introduce an illusion of volume and texture with nuanced highlights. The transformative power of hair colouring can indeed be a swift pick-me-up, enhancing your self-confidence manifold. But equally significant is maintaining that fresh-from-the-salon vibrancy and softness of coloured hair.

Leveraging the expert insights of Dawson Hair & Imaging and Wella Professionals, this all-encompassing guide navigates you through the colour treatment process. It offers handy hair-care tips and showcases top-tier salon-exclusive products you can utilise at home. The aim is to ensure your tresses stay robust, healthy, and radiant while the colour retains its brilliance and lustre. So, fasten your seatbelts and join us on this vivid journey across the spectrum!

Understanding the Colouring Process

The first step in maintaining dyed hair is understanding the colour treatment process. When hair is dyed, peroxide causes the cuticle layer to open, allowing the colour molecules to penetrate the hair shaft. This change in the hair's chemical state means that once coloured, hair requires a different care routine than virgin hair with permanent hair colour.

Before Your Hair Appointment

A girl combing a hair mask through the mid lengths of her hair.

Prepare your hair before a colour service appointment; it's essential to prep your hair a few days before the appointment. Use a clarifying shampoo like the INVIGO Aqua Pure Purifying Shampoo to remove any residue and product build-up, then use a pre-colour treatment for coloured hair to fill in your hair's porous, dryer areas. Color Service by Wella Professionals is a brilliant all-rounder when it comes to colour service; used professionally as a post-colour treatment to lock in colour, it acts by filling the pores in your hair shaft but can also be used at home as a great way to prep your hair before your colour service. Doing this will help reduce compromising the condition of the hair when lifting and establish an even canvas to deposit colour and tone with more even results throughout.

In-Salon Colour Care

Dawson Hair & Imaging offers an exceptional hair care service for coloured hair, Colour Motion+. This premium colour service enhances your hair colour and extends its longevity. It improves your hair's vibrancy and resilience while strengthening it internally and protecting it from damage. After lightening the hair, it's common for the dyed hair to drop colour faster due to the cuticles of the hair strand being left more open than a tint would. Therefore, an express glossing service or a 10-minute top-up toner and blow-dry is an excellent option around two weeks after a lightning service once the cuticles of the hair shaft have settled and can better hold onto a toner or colour treatment.

Post-Colour Care

The perks of Colour Motion+ extend beyond your salon experience through our at-home care range for colour-treated tresses. This includes the Colour Motion+ shampoo, conditioner, and mask that work together and rebuild broken bonds from the inside, allowing you to enjoy the in-salon treatments at home. A highly recommended alternative, Post-Colour Service from Wella Professionals' is from the Pro Care Collection and is now available in retail in a convenient 250ml bottle. This is a revolution for dyed hair that you can utilise to prepare your locks before and after your salon appointment by using a quick 3 to 5-minute treatment, which can be alongside your favourite conditioner or mask. It works by targeting the dry and porous sections of your hair; filling these pores results in a uniform colour result and improved colour longevity; as your hair is less porous, it holds less water, resulting in reduced blow drying time - just one of the added benefits to using this colour treatment!

Top tip: Wait 48-72 hours before washing your hair, afters colour service. This waiting period allows the colour to set, thus enhancing its longevity (Washing your hair too soon can cause the colour to rinse off prematurely, making it look dull and lifeless.)
the back of a girls head as she massages Shampoo into her hair creating a lather.

About Water and Hair Colour

Water alone, ironically, can affect dyed hair colour vibrancy. This is particularly applicable to those with vibrant colours like vivid reds. Each time we shampoo, the water swells the hair shaft, allowing the colour to escape, thus leading to colour fading. Additionally, water contains impurities and minerals that can build up on the hair, creating a film that dulls the colour and makes it look less vibrant. The trick is to shampoo as infrequently as possible, utilise a quality dry shampoo for the days between, and set a quality dry shampoo with the help of color service.

Top Tip: Keep the water temperature low. While a hot shower might be tempting, it can further cause your colour to fade. Hot water opens the hair cuticle, causing the colour to wash off. Using lukewarm water for shampooing your hair and cool or cold water for rinsing after conditioning can help maintain your vibrant hair colour.

Use a Dry Shampoo

An excellent way to counteract the anti-styling effects of grease and dirt is a good quality dry shampoo on non-wash days to maintain dyed hair colour vibrancy. EIMI's Dry Me is an excellent dry shampoo which creates volume and a manageable matte texture. It contains tapioca starch, which refreshes your hair and absorbs oil, cleansing the hair without drying it out, making it an effective way to maintain pigment without frequently exposing it to water.

Use Recommended Aftercare Products


The Color Brilliance family is a great option to tailor your aftercare top to your hair type, with two options comprising of a Fine/ Normal or Course/ Thick option of the shampoo, conditioner and mask, allowing you to personalise your aftercare to your needs. It protects the hair from harmful metals in water and helps maintain vibrancy. Histidine & V vitamin E (Antioxidant Shield Technology) help control the oxidation process after colour treatment and protect colour. It also contains lime caviar, rich in potent antioxidants and vitamins, as part of its colour service.

a bottle of hair shampoo with bubbles sticking to it.

ColorMotion+ Color Protection Shampoo. Enriched with antioxidants, this shampoo gently cleanses your hair without stripping away the colour. The formulas are enriched with a WellaPlex+ bonding agent that strengthens the hair by reconstructing the bonds from within the hair shaft. This is a great option if your hair's prone to breakage or if it could do with a health boost after being dyed. ColorMotion+ gives hair the colour protection, strength and vibrant shine it craves and offers up to 8 weeks of colour protection when you use the mask once a week.


Conditioner use, especially for coloured hair, is paramount in maintaining hair colour. Conditioners help keep your hair hydrated and nourished, locking in the

colour pigments for extended periods. Adding a bit of your dye to your conditioner can be a game-changer for those who love experimenting with bold and bright colours. This method allows a small amount of colour pigment to deposit into the hair cuticle every time you wash, keeping your colour vibrant and fabulous. Opt for a conditioner designed for coloured hair, like the Wella

a variety of four dark red tubes of colour conditioner

Professionals INVIGO Color Recharge conditioner. If you have sensitised, over-processed dyed hair, you may want to consider using a two-in-one cleanser such as Oil Reflections Cleansing Conditioner. This two-in-one conditioner will gently cleanse and condition your hair simultaneously, reducing the time it takes to experience too much friction that may cause it to break; it's also great on fine hair and hair that needs detangling.


a tub of hair mask infant of a surface with white cream sculpted across the surface behind it.

Use a hair mask once weekly for your dyed hair. They're crucial to colour longevity and work wonders in maintaining your coloured hair. They provide deep conditioning, which helps keep the vibrancy of your dyed hair while nourishing and strengthening your hair strands. Consider using the Wella Professionals Color Motion+ Structure Mask for a more intensive treatment. It has a WellaPlex agent that helps repair broken hair bonds from within and promises up to eight weeks of colour vibrancy and shine with regular use. For a colour boost, try the Color Fresh Mask. These are the perfect combination of temporary colour and complete care treatment that revives and refreshes your hair colour while keeping strands silky-smooth and moisturised.

Use Heat Defense

a bottle of hair product off set with white lettering on a purple geometric shape.

Extreme heat can damage your dyed hair and make your colour look dull. This is an absolute must for all hair, especially for coloured hair, when applying any heat. Always use a heat protectant spray; I highly recommend Thermal Image by EIMI Heat Protection and Styling Spray. Use this on wet hair to make your blow-dry faster, thanks to its second solution that helps smooth your hair as you go, working as a styler to achieve optimal results more quickly whilst preventing any frizz that may be caused by humidity for the rest of the day. Shake and use another spray on dry hair, focusing towards the ends of the hair, and comb through once more if using any styling tools using concentrated heat like curling wands or straighteners.

Protect from UV

yellow bottle of hair product with decorative drops of oil and an orange

Just because we don't feel it doesn't mean our dyed hair isn't burnt from the sun. Just like our skin, coloured hair also needs protection from the sun. Sun exposure will quickly cause hair to drop pigment by lightening it, resulting in dry, brittle ends with dramatically faded hair colour that's sometimes impossible to resurrect.

Consider applying a leave-in conditioner with UV protection like the Wella Professionals INVIGO UV Hair UV Protect Spray and comb through your dyed hair when damp and again once dried before stepping out in the sun.

a tub of hair mask infant of a surface with white cream sculpted across the surface behind it.

During Winter Months

Your dyed hair, like skin, can become chapped if exposed to cold temperatures while still damp. You may not feel its effect on the coloured hair at the time, or as you do with chapping of the skin, but you'll undoubtedly notice the effects in time. Whether you use styling tools or let it air dry, ensure it's fully dry before leaving the house.

Get Regular Trims

long red hair with split ends being clippered off

Regular trims are essential to maintaining vibrant dyed hair colour. Dead ends won't hold colour well, making your coloured hair look dull and lifeless. At around six weeks after your haircut, your hair will naturally split at the ends; if that split isn't trimmed when it first forms, then it will travel up the hair shaft, causing breakage further up the hair toward the root, making it frizzy, dry and unmanageable. Regular trims every 6-8 weeks will help retain its good condition and, as a result, will reflect in its ability to hold colour longer, stay shinier and be easier to manage daily.

Top tip: Rebook your next appointment before you leave the salon. That way you get the time and day that suits and you keep those colour draining splits at bay.

Avoid Chlorine and Salt Water

Chlorine and salt water can strip your dyed hair of its colour and have unwanted effects on ash blondes. When chlorine reacts with the ash tones, leaving a khaki hue on the hair, consider wearing a swimmer's cap or applying conditioner to your coloured hair before taking a dip to protect your hair from these harmful elements.

Specific Hair Colours

a close up of beautiful shiny blonde hair thats wavy in texture.


Maintaining blonde-dyed hair requires extra care. Use colour-depositing conditioners and shampoos, like the INVIGO Recharge Cool Blonde Shampoo & Conditioner or Color Fresh Mask Pearl Blonde, to deposit neutralising colour pigments that keep your blonde hair care clean, fresh and vibrant whilst intensively nourishing the hair.

a close up of beautiful brunette hair thats curly in texture.


Brunette-dyed hair colour requires regular shampoo and conditioner formulated for brown hair. Also, consider a deep conditioner once weekly to hydrate the brown hair care. For the best results, schedule an in-between colour visit for an express glossing treatment or a quick fix at home; use Chocolate Touch Colour Fresh Mask for a colour refreshment and treatment in one.

a close up of beautifully vibrant and shiny red hair thats wavy in texture


Due to its pigment structure, red-dyed hair tends to be more delicate and prone to fading than other hair colours. Whether you're a coppery red, fiery orange, or even deep auburn, Maintaining red hair requires some intensive extra care, but the results are worth it. Opting for regular at-home use of colour-depositing conditioners like Color Recharge Conditioner and professional in-salon top-up services like an Express Glossing Service is best for true colour vibrancy and optimal results.

Maintaining the optimal condition of your coloured hair is crucial to preventing colour fading. Nourishment for your hair means healthy hair that holds hair colour better for longer, making it look more vibrant and shiny. Regularly using the right conditioners, hair masks, heat protectants, and leave-in sprays can help maintain your coloured hair's good condition, thus preserving your colour.

One Last Word of Advice...

Listen to your stylist! They are the experts and should be able to give you a rundown of all the aftercare you need in your toolbox to maintain head-turning hair. They should also be able to give you products best suited to your hair type that work with your colour and style and fit in with your daily routine. By following these tips and using the right products, you can keep your hair colour vibrant and lush for longer and say hello to beautiful hair!


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